Increases in the incidence of asthma, dermatitis and eczema have left many individuals unable to use modern, chemical-laden cleaners.
Award-winning Australian businesswoman, environmentally conscientious creator of Cinderella Products and self-confessed clean-freak Bex Gold doesn’t believe that those looking for natural alternatives should have to sacrifice time, effort or results in order to use products that are kinder to people and the planet. A woman with a mission, she has developed a range of biodegradable, 100% plant-based cleaning products that are environmentally friendly, have a pleasant scent and achieve results comparable to the chemical-laden cleaners that householders want to avoid.
“We wanted to take the risk out of household cleaning as it concerns us that children exposed to volatile organic compounds are four times more likely to develop asthma” Gold explains. “The impact of exposure to VOCs on the unborn child is currently unknown and health care professionals advise pregnant women to avoid common household cleaners that contain bleach, ammonia and petrochemical surfactants (common ingredients in most multipurpose cleaners).”
A neutral pH means products are gentle on the skin and can be used conveniently throughout the day with or without gloves. The formulas are based on natural plant surfactants with ingredients sourced from renewable resources and food grade colours that fade quickly after use.
Cinderella Products offer a range of household cleaners that are not only kind to the environment, but also the senses.
Soft, natural fragrances provide a very pleasant alternative to the harsh, lingering odour of many chemical cleaners. This is particularly noticeable with the oven cleaner, a product that is commonly associated with breath-snatching noxious fumes.
Cinderella Products biodegrade within 28 days, with 90% of the product biodegrading within 7 days. The packaging is the recyclable PET plastic and the unique formulas do not contain any of the strong chemicals common to most household cleaners, such as ammonia, petroleum distillates, phosphates or salts.
Products come in a 500mL spray bottle and each product has a distinctive colour and fragrance.
Cinderella Products are available at selected Coles Supermarkets in Australia or at selected New World, Woolworths or Foodtown stores in New Zealand. Purchases can also be made online at the Cinderella Products website. International postage is available.
Whether for reasons of health, concern for the environment or simply a back to basic philosophy, many people are choosing natural, chemical-free products for a variety of household tasks. Cinderella Products cleaners are the perfect way to achieve a naturally clean, sweet-smelling home.