Target Announces Launch of Bullseye Gives
Program Donates Money to Charities via Facebook
May 12, 2009
Target is one of the most popular stores in the United States for home products. From groceries to linens, outdoor furniture to clothing, Target is a key destination for U.S. consumers. Now, those shoppers have a chance to give something back via the also popular social networking site Facebook. The program marks a unique partnership between corporate giving and social networking.
Bullseye Gives
Target, which gives $3 million a week to support charities nationwide, has made charitable giving digital with the official launch this week of Bullseye Gives, a two-week-long giving campaign on its Facebook® Page. The program began May 10 and is running through May 25, 2009. Target has invited all Facebook members to visit Facebook.com/target to make a powerful choice and decide how 10 national charities will receive a portion of Target's $3 million in weekly charitable giving.
Eligible Charities
The charities from which consumers can choose to target their donations include the American Red Cross, Breast Cancer Research Foundation, Feeding America, HandsOn Network/Points of Light Institute, Kids In Need Foundation, Operation Gratitude, Parent Teacher Association, National Park Foundation, St. Jude Children's Research Hospital® and The Salvation Army.
How to Give
The percentage of votes per charitable organization will decide the charities' portion of the $3 million. Votes and dollars allocated will be updated in real time on the Target Facebook Page at Facebook.com/target throughout the course of the contest. Site visitors can vote once per day, every day, throughout the contest. The final charitable donation allocations per charity will be announced on May 26. As an additional service to participants through Bullseye Gives, Target will also help to connect voters with service and volunteer opportunities in their local communities. Through its partnership with VolunteerMatch, an organization that offers an array of programs to support community and civic service 365 days a year, voters will be able to find local causes that matter to them most.
"At Target, our reputation is built on our legacy of giving, and Bullseye Gives is an incredible opportunity for us to continue to engage Target guests and the online community," said Laysha Ward, president, community relations, Target. "This is a unique way to help raise awareness of the important work these deserving charities do and increase localized volunteerism nationwide."
Since 1946, Target has given 5 percent of the company's income to support education, social services, the arts, and volunteerism. Today, that 5 percent adds up to more than $3 million a week.
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